User experience is my area of expertise. The clutter in digital channels is absurd, and it’s a challenge to find your place and to get your voice heard. But the possibilities are even greater thanks to the potential reach! It’s very rewarding to help your clients put out well thought-through and sharp messages, and to see the response in real-time.
I collaborate with various teams to create straight-forward and to-the-point messaging – using innovative technical tools. It’s when you use integrated communication you can hit the sweet spot and the magic happens!
It’s my job to make sure we never lose sight of who’s on the receiving end of the communication, which is equally important no matter what the channel is.
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