The most fun part of being an Art Director is that you get to work with ideas – hone them to perfection and mold them into ready-to-go solutions. To connect the dots and apply it to all channels, sparking new ideas…that’s what I love! The solutions I am most proud of are the ones that captures an audience with something unexpected and thoughtful. I also enjoy working with giving brands an identity, helping them to find their tonality and personality.
Really good communication gets the attention from the people it should, in the right places. Something that works for one brand might not work for the next – there is no such thing as ”one size fits all”. A campaign is successful when you really know your audience, and there are no shortcuts getting there.
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