I listen and think about how to give a brand its voice. Tell their story with a tone of voice that suits each and every one of them. Together with my colleagues I develop strategies, ideas and messaging to reach all the way, no matter the channel. To be a copywriter entails a lot of variation, to learn new things every day, and a whole lot of fun. Especially since I have a deep infatuation with languages – both our own and others.
I want to create easy, smart and unexpected communication. I feel like the best solutions are the ones that makes you smile or feel like a punch in the stomach. It’s what moves us that sticks.
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