It takes skill to do it right
SDLG is the value brand of Volvo Construction Equipments in Africa and the Middle East. Our mission was to generate business leads across the entire African continent. So, we rallied SDLG’s current owners and operators by capitalising on their brand loyalty and occupational pride. With our #ReliableSkills social campaign we generated nearly 400 validated leads in 17 countries and created unprecedented social interaction.