28 September, 2017

New client: one of Sweden’s heaviest brands

The very successful Sweden Rock Festival starts working with Mustasch. It’s basically the first time they are working with an external agency, and Initially we’re developing the graphic profile for SRF 2018. Do we even need to say we’re extremely happy and proud?

Sweden Rock is Scandinavia’s first metal rock festival. Visitors from 50 countries gather in Sölvesborg and get treated to 80+ concerts in a variety of rock genres. The friendly atmosphere and high service level are trademarks for the festival. In addition, the festival has its own printed magazine, beverages and lifestyle products under the same brand.

Marketing Strategist and Co-owner Sofia Person is the Account Director for Sweden Rock. She is beyond excited about this project:

– It’s an absolute honor and delight to work with Sweden Rock Festival. Most people already know it’s a top-notch festival, but it’s also managed extremely professionally, and they know how to nurture their brand. That we get to be a part of sharpening an already loved and appreciated brand even further, is not something we take lightly.

Sofia Lindqvist Lacinai, Marketing and Communications Manager at Sweden Rock explains:


– Up until now we have been producing most of our marketing internally, but to raise the bar we feel like we need to level up and work with an agency. Mustasch felt like an easy choice as they have both the creative height and the strategic understanding of how to further enhance an authentic, strong brand such as Sweden Rock, even further.

– It doesn’t hurt that their name is well-known and fits right in with our target group, Sofia adds and smiles.